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I finally did, took the plunge and joined Twitter. So now everyone can know what is on my mind…. but why would they want to?

That is the question we get asked by clients all the time. Use of social media as an application for companies is not new to many , but in the world of small business marketing (and some larger ones), there is clearly a lack of understanding regarding how and why these mediums should be use.

Whether it is a company page or a personal one, there really is only one reason. To build relationships. That is all it really boils down to.

You can be the expert, offer deals, educate and more, but if you are doing it as a real person then you are using the medium as it should be used… and that can be a very powerful thing indeed.

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