If you’re involved in the marketing world, you know that the marketing techniques used by Business to Consumer (B2C) companies can’t always be applied Business to Business (B2B) companies. So why is that?
“Make a customer, not a sale”. It seems like a simple enough concept: keep customers coming back and watch your wallet grow.
With the holidays quickly approaching, it is now or never to standout from the crowd and get your promotion and brand noticed by the right target market.